Plenty of companies carry their founder's name. AHL carries my children's. When I decided to build a courier company of my own in Frankfurt, the name took no time at all: A, H and L – the first letters of my three children's names.
That choice settled far more than a logo. When your children's initials are on every van, there's no room for half-measures. No missed time window explained away. No parcel left sitting in a corner. No promise that only looks good on a website.
I'm not building AHL for a quick win. I'm building it for the next generation – a family business made to last, and one my children can one day be proud of. Every time one of our vans pulls away, that promise rides along.
Founder & Managing Director, AHL